film.ch

After the proposal to launch a streaming platform for Swiss films made waves in the Swiss media, we developed a corporate design for the fictional brand FILM.CH at the SfGZ. My concept is to put the films in the centre and to not force them into a brand corset under any circumstances. The streaming platform itself is reduced to its actual function: it is not a brand, but a domain where the films can be accessed. In a reduced, concise manner, only the content on the streaming platform is communicated, and not the platform as a whole.